Case Success | MILLESIME 2025 — Signature Host Talent by Apatayana

For the fourth consecutive year, Apatayana was proud to collaborate with MILLESIME 2025, delivering a refined talent experience tailored to the event’s most discerning audiences. Our remit was clear: curate and deploy high-calibre models who could elevate the guest journey through impeccable presence, polished hospitality, and a natural ability to host.

The Challenge

MILLESIME is an environment where every detail matters—tone, pacing, etiquette, and atmosphere. The event required a team capable of welcoming special guests and VIP attendees with discretion and warmth, while embodying a cohesive aesthetic aligned with the event’s narrative and premium positioning.

Our Approach

Apatayana curated a select roster of elite host talent—individuals chosen not merely for their appearance, but for their composure, communication, and instinct for high-touch service.

Across the three-day programme, our models served as:

• VIP greeters and hosts, ensuring a smooth and elevated arrival experience
• Guest-flow ambassadors, guiding attendees with precision and poise
• Brand and ambience custodians, reinforcing MILLESIME’s world-class character through presence and style

The Creative Detail: 1920s Characterisation

To complement MILLESIME’s aesthetic and amplify immersion, every model was characterised in a 1920s-inspired look—a visual language that conveyed glamour, sophistication, and timeless celebration. This styling choice strengthened the event’s identity and contributed to a memorable atmosphere, adding a curated editorial layer to the guest experience.

Execution (3-Day Event Coverage)

Throughout the three days, Apatayana ensured consistent talent performance through careful coordination, punctual call times, and on-site supervision—so that the experience remained seamless from opening to close, and VIP attention never faltered.

Outcome

MILLESIME 2025 benefitted from a hosting team that combined luxury hospitality standards with strong visual impact. Guests were received with confidence and elegance, VIP interactions felt effortless, and the 1920s characterisation added an immediately recognisable sense of occasion—supporting MILLESIME’s reputation as one of the most prestigious lifestyle experiences of the year.

Why Apatayana

At Apatayana, we provide premium event talent with a talent-management mindset: selecting individuals who can represent a brand, embody a concept, and deliver genuine hospitality under pressure. From VIP hosting to high-end experiential environments, we build teams that look exceptional—and perform even better.

Apatayana

Bespoke Agency | Premium Talent & Experiential Excellence

Activación Premium de José Cuervo en Palacio de Hierro Santa Fe: Pop-Up Store, experiencia y resultados de venta (Diciembre)

En Apatayana diseñamos y ejecutamos una activación de Trade Marketing para Casa Cuervo / José Cuervo durante todo el mes de diciembre, enfocada en impulsar las ventas del portafolio premium a través de una experiencia de alto impacto en punto de venta.

Puedes ver el resultado de la campaña en este enlace: https://apatayana.com/casa-cuervo-activacion/

La estrategia fue clara: convertir tráfico en intención de compra, y esa intención en ventas medibles, con una dinámica que combinó experiencia, personalización y recomendación asistida. El resultado fue contundente: superamos el objetivo de ventas y cerramos el mes con 264 botellas vendidas.

Contexto de la activación: Pop-Up Store en Palacio de Hierro Santa Fe

La activación se llevó a cabo con una Pop-Up Store dentro de Palacio de Hierro Santa Fe, uno de los espacios de retail más importantes para marcas premium y de lujo en la Ciudad de México.

El objetivo principal fue:

• Llamar la atención de clientes potenciales dentro de la tienda
• Incrementar ventas del portafolio de José Cuervo, con énfasis en etiquetas premium
• Elevar la experiencia de compra con un valor agregado tangible: personalización

Este tipo de ejecución es lo que define al Trade Marketing moderno: estar donde ocurre la decisión de compra y diseñar un estímulo que la haga suceder.

Operación: equipo fijo activando diario (1–31 de diciembre)

La operación se sostuvo con un equipo fijo de 3 personas activando diario del 1 de diciembre al 31 de diciembre, descansando únicamente el 25 de diciembre.

Esto permitió consistencia en:

• abordaje del shopper,
• discurso de producto,
• conversión hacia la Pop-Up Store,
• y estandarización del journey.

En activaciones en retail, la consistencia del equipo suele ser un factor determinante para lograr resultados medibles, porque el éxito no depende solo del “stand bonito”, sino del sistema de atención y conversión en punto de venta.

El shopper journey: de vinos a la Pop-Up Store (con experiencia personalizada)

Diseñamos un journey simple, directo y efectivo:

1) Abordaje en el área de vinos

Nuestro equipo interceptaba de manera cordial a las personas que transitaban por el área de vinos y destilados, identificando interés y abriendo conversación.

2) Invitación guiada a la Pop-Up Store

El objetivo era mover al cliente al espacio protagónico: la Pop-Up Store, donde se encontraba la experiencia completa, el portafolio y el storytelling premium.

3) Dinámica de personalización (valor agregado)

Una vez en la Pop-Up, el cliente participaba en una dinámica de personalización de la bolsa donde se entregaba el producto. Además, se colocaba una etiqueta personalizada con sus iniciales.

Este recurso no solo generó “wow factor”; también creó una razón emocional para cerrar compra:

• “Esto ya es mío”
• “Esto es un regalo perfecto”
• “Esto se siente premium”

La personalización funciona como un acelerador de conversión, especialmente en temporadas de regalo.

Resultados de la activación: objetivo superado y ventas medibles

Nuestro objetivo comercial era de 200 botellas durante el mes. El resultado final fue:

• Ventas logradas: 264 botellas
• Sobre el objetivo: +64 botellas
• Incremento vs objetivo: +32%
• Cumplimiento total: 132%

Para una activación en punto de venta en Ciudad de México, este nivel de cumplimiento no es casualidad: es producto de estrategia, ejecución, consistencia operativa y una experiencia alineada al perfil premium del shopper.

Qué se vendió más: el portafolio premium fue el motor

Al analizar el mix por producto, observamos una concentración clara en etiquetas premium. Los Top productos por volumen fueron:

• RDF Platino: 60 botellas (22.7% del total)
• Gran Centenario Cristalino: 28 botellas (10.6%)
• Dobel Diamante: 27 botellas (10.2%)
• RDF Añejo Cristalino: 23 botellas (8.7%)
• RDF Reposado: 22 botellas (8.3%)

Insight clave de Trade Marketing:

El Top 5 representó 60.5% de todas las ventas, lo cual confirma que, cuando el “hero portfolio” está bien presentado y acompañado por un equipo que sabe venderlo, el shopper se inclina naturalmente hacia lo premium.

Familias que impulsaron el resultado

Al consolidar por familias/marcas, el desempeño se vio así:

• RDF (Platino/Reposado/Añejo Cristalino/2.5L): 108 botellas (40.9%)
• Dobel (Diamante/50): 44 botellas (16.7%)
• Gran Centenario: 32 botellas (12.1%)

Esto refuerza el enfoque correcto de la activación: portafolio premium + experiencia premium.

¿Por qué funcionó esta activación?

Desde una lectura profesional de agencia de Trade Marketing y activaciones, el éxito se explica por 5 factores:

1. Ubicación premium Palacio de Hierro Santa Fe ofrece tráfico calificado y contexto de compra premium.
2. Pop-Up Store como “punto de atracción” La activación no se quedó en el anaquel: creó un espacio destino.
3. Journey de conversión claro Abordaje → traslado a Pop-Up → experiencia → cierre.
4. Personalización como incentivo real No era solo decoración: era un “bonus” que se siente exclusivo.
5. Ejecución constante con equipo fijo La repetición diaria permitió pulir el pitch, mejorar conversión y mantener calidad.

Conclusión: una activación premium para marcas premium

En Apatayana nos especializamos en crear experiencias que venden, combinando creatividad, operación y métricas. Esta activación para José Cuervo / Casa Cuervo es una muestra clara de cómo una agencia de activaciones en Ciudad de México puede transformar un espacio de retail en una experiencia premium con resultados comerciales.

Si tu marca busca:

• Trade Marketing en CDMX
• activaciones en punto de venta
• Pop-Up Stores
• experiencias para marcas premium y de lujo
• agencia de marketing y publicidad con ejecución real en retail
• agencia BTL en Ciudad de México
• agencia para activaciones de marcas de lujo

En Apatayana podemos diseñar y operar una activación completa, desde el concepto creativo hasta el reporte final de resultados, con foco en conversión y ventas.

¿Quieres una activación similar?

Escríbenos y cuéntanos tu objetivo comercial. Podemos proponerte una estrategia de Trade Marketing hecha a la medida para retail premium.

Apatayana – Agencia de Trade Marketing, activaciones y marketing experiencial en Ciudad de México.

Work in progress….. we will bring details soon! 🙂

Kim Crawford is a distinguished wine brand from New Zealand, celebrated for its exceptional quality, particularly its Sauvignon Blanc. At the Miss Universe 2023 event, which hosted 500 guests, all the wine served was exclusively from Kim Crawford. This prestigious sponsorship played a significant role in cementing the brand’s presence in the minds of consumers, highlighting its association with luxury and sophistication. The event left a lasting impression, positioning Kim Crawford as a symbol of elegance and celebration.

Robert Mondavi is a prestigious wine brand from California, renowned for its commitment to excellence in viticulture and winemaking. At the Miss Universe 2023 event, which hosted 500 guests, a collector’s box of exclusive Robert Mondavi wines was showcased and auctioned. The proceeds from this auction were dedicated to a charitable foundation. This exclusive presentation was pivotal in reinforcing the brand’s presence in the minds of consumers, highlighting its association with luxury and sophistication. The event left a lasting impression, positioning Robert Mondavi as a symbol of elegance and celebration.

OBJECTIVE

To interest customers in the new Chanel fragrances and transport them to iconic locations connected to Mademoiselle CHANEL, thereby awakening their curiosity and appreciation for the scents.

CREATIVE CONCEPT

LES EAUX DE CHANEL represents the most important destinations in Mademoiselle CHANEL’s life. These fragrances, including Paris-Deauville, Paris-Venise, Paris-Biarritz, and Paris-Riviera, are inspired by these places. DANS LES CHAMPS DE CHANEL was a small animation in four selected sales points, transforming the store into a flower garden. This highlighted CHANEL’s craftsmanship in all their products.

HOW WE ACHIEVED THIS

We created a pop-up store concept in targeted retail locations, and our team of sales representatives invited customers to experience these fragrances. Postcards featuring iconic locations were offered, allowing customers to send a personalized handwritten letter to a loved one, accompanied by a watercolor painting of one of the iconic locations.

RESULTS

• Sales exceeded objectives by 16%.
• Segment-specific database created.
• Increased visibility for new fragrance launches at the point of sale.
• Positive emotional connection between friends and family through personal letters.

Observation of Results

Instagram Links:

• Link 1
• Link 2
• Link 3
• Link 4

OBJECTIVE

To introduce Casa Madero’s new wine to the public.

CREATIVE CONCEPT

For the wine launch, we supported the event by creating a romantic and exclusive ambiance where people would feel comfortable enjoying Casa Madero’s new wine, paired with gourmet catering.

HOW DID WE ACHIEVE THIS?

The launch venue was the Four Seasons Hotel in Mexico City. We invited figures from the gourmet world, oenologists, influencers, and individuals from the target market who are wine enthusiasts.

We held a press conference with specialized media, effectively positioning Casa Madero’s new wine as a trending topic in the gourmet and oenology circles. This led to engagement with a highly segmented target audience and frequent consumers of high-end wines.

WHAT RESULTS DID WE OBTAIN?

Following the event, there was a rapid and incremental distribution of the wine in leading retail chains, along with a positive brand positioning within the demanding AAA consumer segment of high-end wines.

SEE THE RESULTS

Links:

Forbes – Casa Madero launches a new label 1597 Selección de Barricas

BleuBlanc – Casa Madero 1597: The Terroir of Valle de Parras in an exceptional wine

Food and Travel – Discover the new 1597 from Casa Madero

Vanguardia – The jewel from Casa Madero is ready

OBJECTIVE

To position Tequila Volcán as a Top of Mind choice for consumers when thinking about an ultra-Premium tequila and encourage its purchase.

CREATIVE CONCEPT

Due to the national holidays, in September, we created the “Month of Tequila” and started a tour of activations within high-end consumption centers to promote tequila by offering tastings to customers with the phrase “September is the patriotic month, and tequila is from Mexico,” a phrase that invited and almost compelled consumers to at least try it and get to know it.

HOW WE ACHIEVED THIS

We provided training to the hostesses and supervisors who would activate the campaign, covering key selling points and objection handling. The training was filmed for reference at any time.

Training:

Link to Training

After the training, we activated the sales points in each of the consumption centers, focusing on Mexico City only and activating throughout the month to secure the best locations and have a brand presence in the most important tequila month.

WHAT RESULTS DID WE ACHIEVE?

• A measurable increase in sales with restaurant receipts at the point of sale and brand positioning in the consumer’s mind.

CHECK OUT THE RESULTS

Instagram Links:

Link 1

Link 2

Link 3

Link 4

Link 5

Link 6

Link 7

Link 8

Link 9

Link 10

Link 11

Link 12

Link 13

Link 14

Case Study

Banamex BlackRock | Nationwide High-Level Client Insight Programme

For Banamex BlackRock, Apatayana designed and executed a nationwide field activation programme aimed at generating high-value insights from an exceptionally selective audience: Private Equity and high-net-worth clients.

The project required a precise balance between operational excellence, brand sensitivity and human interaction at the highest professional level. Apatayana was entrusted with the full management of the initiative across multiple states of the Mexican Republic, coordinating simultaneous activations while maintaining strict quality and protocol standards.

A critical component of the strategy was the selection and recruitment of senior-level talent. Apatayana sourced and managed high-profile models and brand representatives with the experience, communication skills and professional presence required to confidently engage in meaningful conversations with Banamex BlackRock’s Private Equity clients. This seniority was essential to ensure credibility, trust and natural dialogue within a financial environment of the highest calibre.

During the activations, the selected talent conducted brief, carefully structured surveys, designed to gather qualitative insights regarding Banamex BlackRock’s Private Equity services. The approach prioritised discretion, clarity and respect for the client profile, ensuring participation felt conversational rather than transactional.

Apatayana oversaw all logistics, talent management and on-site coordination, guaranteeing consistency in execution across regions. The collected data was then delivered to a specialised market research agency, commissioned by Banamex BlackRock, where it was analysed to extract strategic insights and actionable intelligence.

Through this initiative, Apatayana enabled Banamex BlackRock to access first-hand insights from one of its most valuable and demanding audiences, reinforcing the agency’s ability to operate within highly regulated, high-trust environments and to design bespoke engagement models for top-tier financial institutions.

Millésime México | Luxury Gastronomy & Guest Experience Management

Millésime Ciudad de México is one of the most prestigious gastronomic events in the country, bringing together Michelin-starred chefs, luxury brands, fine wines and haute cuisine experiences within a carefully curated, immersive environment. Conceived as a celebration of culinary excellence, Millésime has established itself as a benchmark for fine dining, hospitality and experiential luxury, attracting high-profile guests, industry leaders and discerning audiences year after year.

The event stands out not only for the quality of its culinary offerings, but for the sophistication of its guest journey—where gastronomy, service and atmosphere converge to create a refined, sensorial experience that reflects the highest international standards.

Apatayana has collaborated with Millésime Ciudad de México for three consecutive years, through 2023, supporting the event with specialised talent management and guest experience coordination. The agency’s role focused on ensuring that VIP attendees and special guests experienced the event with seamless flow, personalised attention and impeccable service.

Apatayana was responsible for the recruitment and management of high-level talent, selecting super-premium models and hosts with the presence, training and seniority required to engage confidently with Millésime’s exclusive audience. These brand representatives were entrusted with welcoming special guests, guiding them through the event and accompanying them across the different culinary spaces.

This included escorting guests through Michelin-level restaurant experiences, curated tasting areas and selected brand activations, ensuring clarity, comfort and continuity throughout the journey. In parallel, Apatayana supported the management of invitations and guest flow, as well as the operational logistics of specific restaurant areas within the event, contributing to the overall efficiency and elegance of the experience.

Through its continued collaboration with Millésime, Apatayana reinforced the event’s service excellence and guest-centric philosophy, demonstrating its ability to operate within the world of luxury gastronomy and high-end hospitality. The agency’s contribution ensured that each interaction reflected the refinement, precision and discretion expected at one of Mexico’s most distinguished culinary gatherings.

The Parfum Store | Brand Strategy, Content & Niche Fragrance Positioning

Apatayana partnered with The Parfum Store to build the brand from the ground up, developing a comprehensive strategy that defined its identity, voice and presence within the world of niche, author-driven and unisex fragrances.

The project began with the creation of the brand’s visual and strategic foundations. Apatayana led the development of the brand image and Brand Book, establishing a clear aesthetic language and tonal framework capable of communicating a sensorial, unconventional and refined fragrance universe. The objective was to position The Parfum Store as a destination for discovery—where perfume is experienced as culture, emotion and personal expression.

Building on this foundation, Apatayana designed and executed a social media content strategy that balanced a playful, experiential and hedonistic tone with moments of elegance and sophistication, reflecting the dual nature of niche perfumery. Content was carefully curated to educate, inspire and invite exploration, while remaining visually distinctive and editorial in character.

The strategy extended into the physical and experiential realm through the support of curated niche events, aligned with The Parfum Store’s audience and values. These activations reinforced the brand’s positioning within the fragrance connoisseur community, creating intimate touchpoints that celebrated craftsmanship, authorship and individuality.

Apatayana also produced a wide range of digital content formats, including:

• High-end videos,
• Unboxings,
• Fragrance reviews, and
• Ongoing social media storytelling.

Each piece was designed to translate the sensorial nature of perfume into visual and narrative form, making complex olfactory concepts accessible and engaging in digital environments.

Through a holistic approach encompassing brand strategy, visual identity, content creation and experiential support, Apatayana positioned The Parfum Store as a distinctive voice within the niche fragrance landscape. The result was a cohesive, recognisable and aspirational brand presence that successfully communicated its authorial, unisex and boutique essence across both digital and physical channels.

Case Study | Changan Deepal S07 Launch

At Apatayana, we were entrusted with the launch of the Changan Deepal S07, a next-generation vehicle designed at the convergence of intelligent engineering, refined aesthetics and advanced mobility.

Our objective was to translate cutting-edge automotive technology into a visual narrative that felt bold, enigmatic and unmistakably contemporary.

The Concept

The Deepal S07 represents a new class of vehicle powered by an electric motor assisted by a petrol-based energy system, engineered to deliver efficiency, performance and technological sophistication. Rather than adopting a traditional automotive storytelling approach, we chose to frame the launch through a high-end, cinematic lens inspired by advanced technology.

The creative concept was built around a sense of controlled mystery — where precision meets emotion, and innovation is revealed through light, form and atmosphere.

Creative Execution

Apatayana conceived and produced a bespoke launch commercial defined by a carefully orchestrated interplay of counter-lighting, smoke and shadow. This visual strategy allowed the Deepal S07’s silhouette and design language to emerge progressively, creating tension, intrigue and visual depth.

The use of atmospheric elements and light was purposefully designed to:

• Highlight the vehicle’s futuristic identity
• Reinforce its technological DNA
• Convey refinement, innovation and premium engineering

Each frame was crafted to communicate modernity and confidence, resulting in a film that feels elevated, precise and forward-thinking.

The Outcome

The launch campaign positioned the Changan Deepal S07 not merely as a vehicle, but as a statement of intelligent mobility and contemporary design. Through a cinematic, technology-driven visual language, the campaign successfully communicated the brand’s vision of the future.

This project stands as a clear reflection of Apatayana’s capability to deliver high-end automotive storytelling, transforming complex engineering into a visually compelling and emotionally resonant brand experience.

Vivo Smartphone | Immersive Brand Experience Launch

For the launch of Vivo Smartphone in Mexico, our agency was entrusted with the creation and execution of a fully immersive, large-scale experiential event conceived to engage, inspire, and entertain.

Guests were guided through a series of expansive immersive rooms, each one meticulously designed to deliver a distinct sensorial experience. Every space showcased one of the smartphone’s key specifications through bespoke animations and interactive narratives developed entirely in-house. The objective was not merely to inform, but to immerse—allowing attendees to discover the device’s capabilities while enjoying a dynamic and memorable journey.

This launch also marked a pivotal milestone for the brand: the debut of renowned footballer Raúl Jiménez as Vivo’s official brand ambassador. One of the core challenges — and triumphs — of the project was the seamless, artisanal integration of Jiménez’s image and personal brand into the experiential storytelling of each room. His presence was carefully woven into the visual language, animations, and overall flow of the event, ensuring a cohesive and authentic brand narrative throughout.

From creative conception to animation design, experiential storytelling, and on-site logistics, every element of the experience was crafted by our team. Remarkably, the entire project was designed and produced from scratch within an exceptionally ambitious timeframe of just three weeks.

The result was a high-impact launch that exceeded expectations. The client expressed outstanding satisfaction, and the event quickly gained significant media attention, amplified by the presence of key influencers and opinion leaders. Notably, Vivo’s senior leadership from China attended the event in person, underscoring its strategic importance for the brand.

This project stands as one of our most recent and most celebrated technology success stories of 2025 — a benchmark in immersive brand experiences that we are particularly proud to showcase.

Infinix NOTE 50 Pro × PUBG Mobile

For the launch of the Infinix NOTE 50 Pro, Apatayana was involved from the very inception of the creative concept, shaping the narrative and visual language of the campaign from its earliest stages. Apatayana led the entire end-to-end execution: from the original creative idea to the full-scale film production, on-set direction, and state-of-the-art post-production and editing. The challenge was clear: to deliver a commercial that not only showcased the device’s performance, but seamlessly integrated it into the immersive universe of PUBG Mobile, in strategic alignment with the game’s latest update.

Drawing inspiration from the newly released desert-themed scenarios within PUBG Mobile, we conceived a cinematic storyline that blurred the boundaries between imagination and gameplay. The narrative centres on content creator Julieta Allegretti, cast as a brilliant scientist working inside the Infinix laboratory, tasked with developing the ultimate smartphone for PUBG Mobile.

As the story unfolds, exhaustion gives way to reverie. She falls asleep at her workstation and is transported into an imagined mission within the PUBG Mobile universe. In this dreamlike state, she jumps from the aircraft, lands in the desert battleground, and begins searching for loots—a direct and intentional reference to the iconic in-game mechanic. Each time a loot is discovered, it reveals one of the key specifications of the new NOTE 50 Pro, transforming technical features into narrative rewards.

As the tension escalates, she is pursued by a PUBG soldier—an omnipresent threat throughout the mission. Yet, in a subtle psychological twist, the soldier represents her subconscious fear of failure, ultimately revealed to be a projection of her boss. At the climax of the story, she awakens back in the laboratory, only to be congratulated for successfully creating the ultimate device: the Infinix NOTE 50 Pro, engineered to meet the highest demands of mobile gaming.

The commercial achieved exceptional audience engagement and was met with an overwhelmingly positive reception. By merging storytelling, gaming culture and product innovation, Apatayana delivered a fully realised, high-performance campaign that resonated deeply with both gamers and tech enthusiasts, reinforcing Infinix’s positioning at the forefront of cutting-edge mobile technology.

Infinix NOTE 50 Pro × PUBG Mobile | Unboxing Campaign

For the launch of the Infinix NOTE 50 Pro, Apatayana conceived and executed a strategically crafted unboxing campaign, designed to translate the device’s core performance advantages into an engaging, creator-led narrative aligned with the universe of PUBG Mobile. As with the brand’s hero content, Apatayana was responsible for the end-to-end development of the project, encompassing the creative concept, filming, production, editing and orchestration.

The unboxing was led by content creator Julieta Allegretti, whose role was to guide audiences through the discovery of the NOTE 50 Pro in an authentic yet highly cinematic format. Far from a conventional unboxing, the piece was structured as a curated reveal—each moment carefully designed to highlight the smartphone’s key specifications while maintaining a visual and narrative connection to high-performance mobile gaming.

Throughout the unboxing, the device’s principal features were introduced with clarity and intention, positioning the NOTE 50 Pro as a smartphone engineered for fluid gameplay, immersive visuals and sustained performance within PUBG Mobile. The format allowed technical attributes to be presented in a manner that felt intuitive, accessible and aspirational to both gamers and tech-driven audiences.

To maximise reach and impact, the content was supported by a paid media strategy, amplifying the unboxing beyond organic distribution and enabling the campaign to engage a significantly broader audience. This media reinforcement ensured consistent visibility across key digital platforms, transforming the unboxing into a high-impact performance asset within Infinix’s broader launch ecosystem.

The campaign delivered strong engagement metrics and positive audience reception, reaffirming the effectiveness of pairing creator-led content with strategic paid amplification. Through precise execution and a refined creative approach, Apatayana successfully positioned the Infinix NOTE 50 Pro as a compelling choice for mobile gamers, strengthening the brand’s presence at the intersection of gaming culture, performance technology and contemporary digital storytelling.

Infinix HOT 50 Pro × Free Fire | Nanaki & Nadia Sónica

For the launch of the Infinix HOT 50 Pro, Apatayana delivered a fully integrated, end-to-end campaign conceived to position the device at the heart of gaming culture through a powerful alliance with Free Fire and two of the scene’s most recognisable creators: Nanaki and Nadia Sónica.

Apatayana assumed full responsibility for the project, overseeing every stage of development and execution. From the initial creative concept to the talent identification, outreach and management, the agency led all negotiations, coordination and logistical planning with the creators, ensuring a seamless collaboration aligned with both brand and audience expectations.

In parallel, Apatayana conducted an in-depth location scouting process to secure the most compelling visual environments for the campaign. This included venue selection, negotiation and contractual management, guaranteeing that each setting reinforced the aesthetic and narrative strength of the HOT 50 Pro.

The campaign unfolded across multiple high-impact content pillars. A professionally produced photoshoot featuring Nanaki and Nadia Sónica provided premium visual assets for both digital and print campaigns, reinforcing brand presence across touchpoints. In addition, Apatayana produced the hero commercial currently on display, translating the device’s gaming-driven value proposition into a dynamic, creator-led narrative. This was complemented by a dedicated unboxing, strategically designed to highlight the HOT 50 Pro’s key specifications and optimised through paid media amplification to reach a significantly broader audience.

Beyond content, the campaign was further elevated through an immersive brand event, also showcased within Apatayana’s success stories. This experiential activation extended the digital narrative into a physical environment, deepening audience engagement and strengthening emotional connection with the Infinix and Free Fire universes.

The result was a cohesive, multi-layered launch that combined content creation, performance marketing, talent management and experiential design. Through precise execution and strategic vision, Apatayana positioned the Infinix HOT 50 Pro as a bold, culturally relevant gaming smartphone, delivering strong audience resonance and reaffirming the agency’s capability to orchestrate campaigns at scale across creative, digital and live experiences.

Infinix HOT 60 Pro Plus × Rey Lomito | Music Video Production

For the launch of the Infinix HOT 60 Pro Plus, the world’s thinnest smartphone with a curved display, Apatayana produced a bespoke music video collaboration featuring the charismatic and culturally resonant creator Rey Lomito. The project was conceived to highlight not only the device’s technological capabilities, but its refined design language, positioning the HOT 60 Pro Plus as an icon of elegance, rhythm and contemporary digital culture.

Apatayana assumed full responsibility for the production, overseeing every stage from pre-production through final delivery. The agency conducted a meticulous location scouting process, securing visually striking spaces that complemented the visual sophistication of the device and reinforced its ultra-slim, curved design within the narrative.

The entire audiovisual production—including cinematography, lighting, direction, art design and on-set coordination—was executed by Apatayana’s in-house production team, ensuring a seamless visual identity aligned with the energy and personality of Rey Lomito. The result was a dynamic, high-quality music video that fused performance, storytelling and product integration with precision and aesthetic intent.

Through its end-to-end management of the project, Apatayana successfully introduced the HOT 60 Pro Plus as a design-led flagship, transforming a product launch into a piece of branded entertainment with strong cultural resonance. The music video effectively communicated the device’s defining innovation—the world’s thinnest curved display smartphone—while amplifying Infinix’s presence within lifestyle and youth-driven markets.

For the launch of the Infinix GT20 Pro, Apatayana conceived and delivered a fully immersive experiential event designed to introduce the device as a flagship gaming smartphone within the evolving universe of PUBG Mobile. Once again, the agency led the project end-to-end, assuming responsibility for the creative vision, spatial design and full production of the experience.

To bring this concept to life, Apatayana conducted a thorough location scouting process to identify and secure a venue capable of supporting a multi-room, high-impact immersive environment. The selected space was entirely transformed to serve as a physical manifestation of PUBG Mobile’s new universe, allowing guests to step directly into the game’s atmosphere.

The event welcomed a curated selection of leading tech, gaming and PUBG-focused influencers, who were invited to navigate through a sequence of interconnected rooms. Each space was individually intervened and enhanced with immersive animations, audiovisual installations and thematic scenography, inspired by PUBG Mobile’s latest in-game environments. Together, these rooms formed a coherent narrative journey, progressively unveiling the world in which the GT20 Pro was designed to perform at its peak.

Throughout the experience, the GT20 Pro’s performance credentials were presented in a natural and engaging manner, seamlessly integrated into the flow of the immersive environment rather than confined to a traditional product showcase. The result was an experiential format that allowed influencers to discover the device through interaction, atmosphere and gameplay-driven context.

The event also featured a dedicated presentation segment, during which the GT20 Pro’s key specifications were formally introduced, supported by large-scale visual content and dynamic motion graphics aligned with PUBG Mobile’s aesthetic language. To complete the experience, Apatayana curated all supplementary elements, including catering, drinks and music, ensuring a refined yet energetic social setting.

Apatayana oversaw every operational and creative detail of the event. This included venue negotiation, supplier coordination, audiovisual production, animation development, sound design and music programming, as well as overall event logistics and on-site execution. From creative concept to final delivery, the launch was entirely orchestrated by the agency.

The outcome was a cohesive, high-impact launch experience that successfully translated the digital intensity of PUBG Mobile into a physical environment, positioning the Infinix GT20 Pro as a device engineered for serious mobile gamers. Through this immersive approach, Apatayana once again demonstrated its ability to design, produce and execute complex experiential launches, reinforcing Infinix’s presence at the intersection of gaming, technology and contemporary culture.

Infinix HOT 50 Pro × Free Fire | Immersive Launch Event

To further elevate the launch of the Infinix HOT 50 Pro, Apatayana conceived and executed a fully immersive, large-scale experiential event designed to bring the universe of Free Fire to life through a carefully orchestrated, mission-driven experience. The event brought together leading tech, gaming and Free Fire influencers from across the country, offering them a unique environment in which to engage with the brand beyond traditional product presentation.

The entire creative concept was developed by Apatayana and realised within a sprawling private residence in Mexico City, which was fully transformed for the occasion. Every space within the house was meticulously intervened and decorated with Free Fire-inspired elements, converting the venue into a live-action extension of the game itself.

Guests progressed through a series of themed rooms, each presenting a distinct mission to be completed. The experience began with the assembly of a large puzzle, which, once completed, revealed a map of the very location they were exploring. This map served as both a narrative device and a mission guide, indicating the challenges awaiting participants throughout the house.

Among these missions were immersive battle simulations inspired directly by Free Fire gameplay. Influencers could enter a laser-tag combat zone, designed to emulate an intense battlefield scenario, or alternatively choose a second arena where precision and strategy were tested through archery-based combat, offering a different interpretation of in-game confrontation. Each challenge reinforced the gaming DNA of the HOT 50 Pro while maintaining a dynamic and entertaining flow.

The experience was complemented by a dedicated presentation conference, during which the technical specifications and key performance features of the HOT 50 Pro were formally unveiled. To ensure a complete and enjoyable atmosphere, Apatayana curated all ancillary elements, including catering, drinks and music, creating a setting that encouraged both interaction and celebration.

Apatayana oversaw the event in its entirety, assuming responsibility from start to finish. This included location scouting and negotiation, the hiring and coordination of specialised suppliers for interactive dynamics, audiovisual production, sound and music, as well as the projection of the hero commercial previously produced with Nanaki and Nadia Sónica, presented during the event as the official launch piece.

In addition, the agency managed the hosts and presenters, authored the full event script, coordinated all operational logistics and supervised every stage of production and execution. From creative vision to final delivery, the event was wholly developed and produced by Apatayana.

The result was a fully integrated experiential launch that seamlessly combined storytelling, gameplay, technology and live performance. Through this immersive approach, Apatayana transformed the launch of the Infinix HOT 50 Pro into a memorable cultural moment, reinforcing the brand’s connection with gaming audiences and demonstrating the agency’s capability to design and deliver complex, high-impact brand experiences at scale.

Honkai: Star Rail × Infinix NOTE 50 Pro+ | Premium Launch Event Experience

For the Honkai: Star Rail and Infinix NOTE 50 Pro+ launch, Apatayana designed and delivered a fully integrated campaign that combined premium event production, fandom culture and cutting-edge mobile technology. The activation was hosted at a luxury venue in Reforma 222, one of Mexico City’s most prestigious commercial landmarks, reinforcing the high-end positioning of both the game and the device.

Apatayana led the project end-to-end, from the initial creative concept to full event execution, including a strategic financing structure that enabled the project to be realised at the required scale and quality. The agency took charge of venue negotiation, securing favourable terms at a premium location, and oversaw every aspect of production and build-out.

A key pillar of the campaign was a special premiere screening of a Honkai: Star Rail film in alliance with Cinemex, hosted in one of its theatres. This cinematic moment anchored the experience, providing a narrative and emotional centrepiece around which the rest of the activation was built.

To ensure a highly engaged audience, Apatayana developed and executed a targeted invitation campaign aimed at:

• Honkai: Star Rail fans,
• Content creators, and
• Gaming and anime influencers.

This guaranteed a community-driven environment, rich in organic content creation and social amplification.

Talent was another critical component. Apatayana sourced, contracted and managed a team of professional cosplayers, including performers embodying Acheron and other iconic characters from Honkai: Star Rail. Their presence brought the game’s universe into the physical space, creating photo opportunities, organic interactions and immersive storytelling.

The physical build of the event was entirely designed and produced by Apatayana. This included:

• The construction of a branded stand and backwall,
• High-quality printed elements aligned with the Honkai: Star Rail visual identity,
• A series of Experience Tables, all fully branded with Honkai: Star Rail and configured to showcase the Infinix NOTE 50 Pro+ in a hands-on, gameplay-ready format.

To extend impact beyond the walls of the venue, Apatayana orchestrated live transmissions from within the event, allowing online audiences to experience key moments in real time. In parallel, the agency handled the photography and full audiovisual production, capturing the event through premium stills and video content designed for subsequent use across social platforms, press, and brand channels.

From concept and financing, through venue negotiation, production design, build, live operations and content capture, every element of the launch was managed by Apatayana. The result was a cohesive, fan-centric and visually striking experience that:

Demonstrated Apatayana’s capacity to operate as both a creative architect and a full-scale production partner for premium, IP-driven brand experiences.

Elevated the Infinix NOTE 50 Pro+ as a gaming-ready device,

Activated the Honkai: Star Rail community in a meaningful way, and

Demonstrated Apatayana’s capacity to operate as both a creative architect and a full-scale production partner for premium, IP-driven brand experiences.

Full Case Study — Infinix S Gaming

Client

Infinix — a China-based smartphone brand built for a highly defined audience: mobile gamers who want top performance, immersive experiences, and a community-driven brand.

Challenge

Infinix wasn’t competing for “everyone.” The mission was to win the gaming niche—a fast-moving, trend-sensitive audience with high standards and zero tolerance for generic content.

The core challenge was clear: speak gamer, move at gamer speed, and build relevance daily, while consistently translating technical specs into entertainment and culture.

Apatayana’s Role

Apatayana led the end-to-end marketing and creative execution across multiple verticals, including:

• Brand ambassador casting & talent strategy
• High-volume content production (concept → scripting → filming → editing → delivery)
• Social media publishing + community management
• SEO-optimized video titling strategy
• Gamer events and partnerships (PUBG / Free Fire)
• In-house studio build for continuous content + live selling

Strategy

We built a full ecosystem around three pillars:

1) Faces the community could identify with

We ran an exhaustive casting process to find talent that felt authentic to the gaming audience and could carry the brand long-term.

• ROCKO (R-O-C-K-O): main brand ambassador and the “core gamer voice” of the brand
• Jorge: a younger, Gen Z-facing ambassador
• Kenya (K-E-N-Y-A): lifestyle-driven storytelling, with strong appeal to a female-focused audience segment

This created immediate relatability and allowed Infinix to communicate as a community brand, not just a product.

2) Content engineered for retention, not just reach

We designed a content model that combined entertainment-first storytelling with clear product value.

• Every video started with a strong hook to capture attention in the first seconds
• Specs were delivered through humor, challenges, dynamic scenarios, and culturally relevant references
• We constantly analyzed trends to keep language fresh, current, and audience-native

Apatayana handled everything: creative ideation, scriptwriting, production, post-production, and final delivery.

3) From online culture to real-world experiences

To strengthen brand identity and accelerate community growth, we produced gamer-focused events built around major titles and partnerships such as PUBG and Free Fire.

These weren’t typical brand events. They were designed to feel like physical gateways into virtual worlds:

• immersive creative concepts
• venue scouting and selection
• full production + operations
• filming and post-event delivery reporting

Execution

Content production at scale

• 25 videos per month
• 200+ videos per year delivered

Social media + community management

• Publishing and distribution across Infinix channels
• Daily community engagement and comment moderation
• Building a recognizable tone of voice aligned with youth + gamer culture

SEO-driven discoverability

• Video titles optimized with keywords based on real user search behavior
• Content designed to perform both on social feeds and through search discovery

In-house production infrastructure

• We built a dedicated Infinix in-office filming studio to enable constant creation
• Studio setup supported ongoing content and frequent live sessions
• Lives also supported direct selling, improving measurable ROI

Results

• Multiple videos achieved 15M+ views
• Strong improvement in audience connection through recognizable ambassadors
• Increased brand recall as a fun, youthful, gamer-first smartphone brand
• Continuous content output supported consistent growth and always-on presence
• Live selling and in-house production infrastructure strengthened long-term performance efficiency

Why it worked

Because we didn’t market to “everyone.” We built a brand voice and content machine that was for gamers, by gamers—with the speed, tone, and creative ambition required to stay relevant in a high-competition space.

Services Delivered

In-house studio build and activation support

Strategy & creative direction

Casting & talent management

Scriptwriting & creative development

Production & post-production

Social media management & community management

SEO optimization for titles and discoverability

Gamer events: concept, venues, production, filming, reporting

Infinix HOT 60 Pro Plus vs. Luchadores | High-Engagement Video Series

To showcase the durability and performance leadership of the Infinix HOT 60 Pro Plus—the world’s thinnest smartphone with a curved display—Apatayana conceived and produced a high-impact, multi-episode video series designed specifically to maximise engagement on TikTok through suspense-driven storytelling.

Apatayana was responsible for the entire audiovisual production, including creative development, casting and execution. The agency sourced and selected two professional wrestlers, chosen for their physical presence, credibility and cultural resonance, to serve as the central protagonists of the narrative.

The campaign was structured as a sequence of short-form clips, each released in carefully planned phases. Every video ended on a cliffhanger, encouraging continued viewership and sustained audience anticipation. This episodic approach allowed the story to unfold progressively, transforming product demonstration into an entertainment-led experience optimised for TikTok consumption.

Within the narrative, the wrestlers were challenged with a clear objective: to attempt to break, damage or destroy the HOT 60 Pro Plus. Despite its ultra-slim, curved design, the device consistently withstood each test—visually reinforcing its structural strength and engineering quality. To heighten contrast and credibility, the challenge incorporated direct comparisons with competing smartphones, clearly highlighting performance differences, material resilience and overall build superiority.

Throughout the series, key product benefits and specifications were organically integrated into the storyline, ensuring that technical messaging remained engaging rather than instructional. The result was content that entertained first, while unmistakably demonstrating the superiority of the Infinix HOT 60 Pro Plus in real-world stress scenarios.

The campaign delivered strong engagement and retention, successfully positioning the HOT 60 Pro Plus as a device that defies expectations—combining extreme thinness, curved elegance and remarkable resistance. Through this bold, performance-led concept, Apatayana transformed product comparison into cultural content, reinforcing Infinix’s competitive advantage within the gaming and lifestyle smartphone segments.

Infinix NOTE 50 Pro × Julieta Allegretti | Paid Media Photoshoot

For the promotion of the Infinix NOTE 50 Pro, Apatayana conceived and executed a high-end paid media photoshoot campaign, designed to position the device through refined static visuals optimised for digital advertising performance. The campaign featured Julieta Allegretti as the face of the NOTE 50 Pro, embodying a contemporary, aspirational aesthetic aligned with Infinix’s brand language.

Apatayana led the project from start to finish, assuming full responsibility for every stage of the process. This included the styling direction for Julieta Allegretti, ensuring wardrobe, makeup and overall visual treatment complemented both the product design and the campaign’s strategic positioning. In parallel, the agency managed all aspects of talent coordination and handling, guaranteeing a seamless production workflow.

The photoshoot was developed under Apatayana’s complete creative and operational control, encompassing pre-production planning, on-set production, art direction and visual execution. Each image was carefully composed to highlight the NOTE 50 Pro’s design attributes, translating product sophistication into still imagery optimised for paid distribution.

Post-production played a key role in the campaign’s final outcome. Apatayana oversaw the editing and retouching process, including precise aesthetic refinements to achieve a polished, advertising-ready result while maintaining a natural and elegant visual standard consistent with premium brand communication.

The final assets were deployed across paid media channels, delivering strong visual impact and reinforcing the NOTE 50 Pro’s positioning through consistent, high-quality imagery. Through meticulous execution and creative oversight, Apatayana transformed a photoshoot into a performance-driven visual campaign, strengthening Infinix’s presence within competitive digital advertising environments.

KFC × Trademark | Grand Opening Coverage & Branded Content

In collaboration with Trademark Agency, Apatayana was engaged to support KFC in the launch of a new restaurant opening, delivering comprehensive logistical, audiovisual and photographic coverage designed to amplify the experience across digital platforms.

Apatayana oversaw the full on-site production logistics, ensuring that every key moment of the inauguration was documented with precision and narrative intent. From the early announcement phase on social media—coordinated alongside invited influencers—to the live moments of the opening itself, the agency captured the event as a cohesive brand story rather than a simple inauguration.

The scope of work included the complete image capture and photographic production, generating high-quality visual assets tailored for immediate digital dissemination. These materials were used to communicate the opening’s atmosphere, audience engagement and brand energy, reinforcing KFC’s presence and visibility during a high-traffic, high-attention moment.

Through strategic documentation and refined visual storytelling, Apatayana transformed the restaurant opening into a shareable brand experience, extending its reach beyond the physical venue and into social and digital ecosystems. Working hand in hand with Trademark, the agency ensured a seamless execution that aligned operational excellence with compelling content creation.

This collaboration demonstrated Apatayana’s ability to operate as a trusted production partner within multi-agency environments, delivering brand-ready content that supports Food & Beverage (QSR) launches with clarity, efficiency and strong visual impact.

BEBBIA × Trademark | Event Coverage & Branded Visual Production

In collaboration with Trademark Agency, Apatayana supported BEBBIA through comprehensive photographic and audiovisual coverage developed to amplify a key brand activation across digital platforms.

Apatayana managed the full image and video capture process, ensuring that every moment of the experience was documented with precision, narrative intention and a refined visual standard. Working seamlessly alongside Trademark, the agency focused on translating the live activation into curated visual content, designed not merely to document the event, but to extend its reach and relevance within BEBBIA’s digital ecosystem.

The scope of work included:

• High-quality photographic production,
• On-site audiovisual recording,
• Experience-driven visual storytelling, and
• The delivery of a cohesive set of branded assets optimised for social and digital channels.

This visual package enabled BEBBIA to communicate the atmosphere, values and premium nature of the activation with clarity and consistency, reinforcing brand presence and audience engagement.

Through a collaborative, detail-oriented production approach, Apatayana and Trademark transformed the activation into a scalable digital brand moment, strengthening BEBBIA’s positioning within the Food & Beverage – Water Solutions category.

Infinix × TikTok Live Studio | Custom-Built Broadcasting Forum

In response to Infinix’s growing demand for a dedicated space optimised for TikTok Live transmissions, Apatayana designed and constructed a fully equipped broadcasting forum built entirely from the ground up within the brand’s Mexico City headquarters. This ambitious project transformed a traditional office environment into a state-of-the-art live production studio tailored specifically for the unique requirements of TikTok’s real-time format.

The process began with a complete structural adaptation of the existing office layout. Apatayana oversaw the demolition of selected sections of the workspace to create the necessary footprint for the new forum, ensuring full compliance with spatial, acoustic and technical specifications. From this blank canvas, the agency conceived a studio that prioritised functionality, flexibility and aesthetic identity.

The custom-built forum included:

• Professional-grade lighting designed for live streaming and continuous use.
• Bespoke, made-to-measure tables crafted to integrate seamlessly with the brand’s visual language.
• Illuminated signage and branding elements, including epoxy-resin light features engineered to enhance on-camera presence.
• Multi-camera infrastructure, offering several points of view to accommodate dynamic TikTok content formats.
• Optimised ventilation and environmental control, essential for long-duration broadcasts.
• Modular zones, allowing the studio to transform into multiple “locations” within the same space—ideal for varied segments, product showcases, interviews and creator collaborations.

Every detail, from furniture design to lighting architecture, was developed to ensure uninterrupted, professional-quality live transmissions. The result was not merely a studio, but a flexible content production ecosystem that enabled Infinix to elevate its TikTok presence with consistent, high-impact live experiences.

By delivering a custom-engineered broadcasting forum inside Infinix’s own headquarters, Apatayana demonstrated its ability to bridge architecture, production design and digital communication, providing a long-term asset that enhanced the brand’s visibility, efficiency and creative potential across its TikTok Live strategy.

TECNO × TikTok Live Studio | Custom-Built Broadcasting Forum

In response to TECNO’s strategic need for a dedicated space optimised for TikTok Live broadcasts, Apatayana designed and constructed a fully equipped live broadcasting forum, built entirely from the ground up within TECNO’s corporate offices. This ambitious project transformed a conventional workspace into a state-of-the-art content production hub, purpose-designed for the demands of real-time social commerce and live communication.

The project began with a complete structural reconfiguration of the existing office environment. Apatayana managed the selective dismantling of interior sections to create the necessary footprint for the new forum, ensuring the space met precise technical, spatial and acoustic requirements. From this foundation, the agency conceived a studio that balanced operational excellence with bold brand expression.

The custom-built forum featured:

• Professional broadcasting lighting, engineered for live-streaming consistency and extended transmission sessions.
• Bespoke, made-to-measure furniture, designed specifically for on-camera interaction and brand integration.
• Illuminated TECNO branding elements, including epoxy-resin signage developed to enhance visual impact on live feeds.
• Multi-camera configurations, enabling dynamic switching between different points of view to enrich live content formats.
• Optimised ventilation and environmental systems, ensuring comfort and reliability during long production cycles.
• Flexible, modular zones, allowing the studio to simulate multiple locations within the same physical space—ideal for product demonstrations, creator segments and varied livestream narratives.

Every element of the forum was conceived to support uninterrupted, high-quality live production, elevating TECNO’s TikTok Live presence into a more controlled, scalable and visually refined operation.

By delivering a fully customised broadcasting studio within TECNO’s own offices, Apatayana reaffirmed its capability to integrate spatial design, technical production and digital strategy, creating a long-term asset that empowers the brand to produce engaging, performance-driven live content with efficiency and consistency.

Fundación Robotix | Cinematic One-Minute Film for Cinemex

Apatayana was commissioned by Fundación Robotix to produce a high-impact, cinematic one-minute film designed to communicate the organisation’s mission with emotional resonance and visual sophistication. The aim was to create a piece capable of inspiring audiences and elevating awareness of Robotix’s educational and social initiatives.

Apatayana led the project from concept to completion, assuming full responsibility for the entire audiovisual production. This included creative refinement, pre-production planning, direction, cinematography, and post-production. Every detail—casting, art direction, lighting design and narrative flow—was meticulously crafted to achieve a polished, premium result aligned with the foundation’s vision.

The final product was a compelling cineminuto, executed to the highest technical and artistic standards. The film achieved remarkable public reach through its theatrical release, being screened across 239 Cinemex theatres nationwide. This large-scale distribution placed Robotix’s message before diverse, high-volume audiences, transforming the project into a meaningful moment of public engagement and brand visibility.

Through precise execution and a refined cinematic approach, Apatayana translated Fundación Robotix’s mission into an emotionally powerful visual narrative, demonstrating the agency’s ability to create film work capable of thriving in both branded and theatrical environments.

Fundación JUCONI | Award-Nominated Cinematic One-Minute Film

Apatayana was commissioned by Fundación JUCONI to conceive and produce a cinematic one-minute film crafted to communicate the organisation’s mission with emotional intensity and visual refinement. The agency led the project from its earliest conceptual roots, developing the complete creative idea, narrative structure and aesthetic approach of the cineminuto.

The film was directed by Rodrigo Goytortua, Director of Apatayana, whose artistic leadership defined the tone, visual language and emotional resonance of the piece. Under his direction, the production integrated carefully composed cinematography, intentional casting, detailed art direction and a narrative rhythm designed to elevate JUCONI’s message to a deeply moving cinematic experience.

Apatayana managed the entire production process end-to-end, including pre-production planning, location preparation, on-set direction, camera and lighting design, and the complete post-production workflow. Each element was crafted to the highest professional standard, ensuring the film met the quality required for theatrical release.

The result was a powerful cineminuto that achieved distinguished industry recognition. The film was nominated at the 2025 Latido Awards as one of the best one-minute films of the year—an accolade that underscored both its artistic merit and its emotional impact. It was also exhibited on a national scale, screening across more than 239 Cinemex theatres throughout Mexico, granting Fundación JUCONI widespread visibility and meaningful audience engagement.

Through visionary creative development, precise direction and a commitment to cinematic excellence, Apatayana transformed Fundación JUCONI’s mission into an award-nominated film, reaffirming the agency’s ability to produce deeply resonant storytelling for both social impact organisations and theatrical environments.

AIM

Position Fundación Grupo México as the leading foundation in Mexico for social programs. Make known through videos the work carried out by the foundation in all its areas, in the area of ​​the health train (healthcare), the area of ​​educational programs, the reforestation programs throughout Mexico and the Carrera Cinemex division.

CREATIVE CONCEPT

Without a doubt, Grupo México Foundation is one of our oldest clients and for whom we feel a very special affection, in addition, it has large areas in which we could plant ideas. We participate creatively with the visual concept of the videos and subsequently with unique strategies that only Apatayana offers SEO-Videos.

HOW WE ACHIEVED THIS

Over 8 years we have created for Fundación Grupo México, more than 200 videos, photographic campaigns, a multi-award winning book at the Gourmand World Cookbook Awards 2022 in the Bilingual Series category “Amaranth, the joy of Mexico”. Likewise, the video for the book awarded with the Unique Title at the Gourmand World Cookbook Awards 2020.

Links:

https://www.eluniversal.com.mx/menu/estos-son-los-libros-mexicanos-reconocidos-en-los-gourmamand-awards/

https://www.fundaciongrupomexico.org/programas/Paginas/Educaci%C3%B3nyCultura.aspx

The idea was to create videos that exemplify the different activities and disseminate them on networks but also with the media. Subsequently, SEO content was created, with our SEO_Content strategy to offer valuable informative content based on an SEO study of what we already knew the audience was looking for.

WHAT RESULTS DID WE ACHIEVED

*Great content of value for the platform
*Make known the different social tasks carried out by Fundación Grupo México within the national territory.
*Dissemination of health train services.
*Sports gear in cinemex race
*Multi-award winning book at the Gourmand World Cookbook Awards 2022 in the Bilingual Series category “Amaranth, the joy of Mexico”
*The video for the book awarded the Unique Title at the Gourmand World Cookbook Awards 2020.
*Attention and support for the victims of the earthquake in Juchitán, Oaxaca, through our Documentary.
*Monetize the YouTube channel
*Improvement of Grupo México’s Public Image, especially in relation to the Environment.

SEE THE RESULTS

Talking about a single result of Grupo México would be impossible, for that reason we leave you a playlist on our YouTube channel so you can appreciate some of our work.

https://studio.youtube.com/playlist/PLnvgYD0JnkqhMXL5CLY7WgE2l8-AuAHUP/videos

POWER IDEA:

COCA COLA, through its bottler Arca-Continental, needed to carry out its most important launch of the year: the “Universal Bottle” #TogetherForSomethingBetter

Through a live virtual event, streamed nationwide with a green screen, the launch and virtues of their new bottle were communicated.

RESULTS:

• The launch was a complete success, without any setbacks, informing all executives and operators nationwide about the importance of the launch. • The news was picked up by the media and communicated.

POWER IDEA:

For Riot Games, we developed a creative idea to relaunch its famous game: League of Legends derived from complications in the acceptance of new generations of gamers compared to other games.

For the LPP (League of Legends Partners Program) we recruit the biggest gamer influencers in the industry from each country in Latin America and fly them to Mexico so they can live the LPP experience and be able to connect with new audiences.

RESULTS:

•The documentary appeared in relevant news on Google News.
•First page of suggested videos on YouTube
•% increase (confidential) in game downloads
•Awareness on the brand’s official channel and parallel channels of industry influencers.

The Cinemex Race 2024 aims not only to promote sports and introduce new films from the studios but also to support foundations by making a donation to help them continue their cause. For Grupo Cinemex and Fundación Grupo México, we produced a series of videos and photos that communicated how Grupo Cinemex and Fundación Grupo México, through Conciencia Cinemex, supported the cause of Fundación Vida Independiente with a generous donation.

For Caliente Casinos, a prominent name in the gaming and entertainment industry, we conceptualized the idea of creating a “Squad Team,” a group of models who would represent the brand. This Squad Team would serve as the face of Caliente Casinos, acting as hosts at sporting events, participating in photo shoots, videos, and engaging customers through runway shows, bikini contests, and raffles. The goal was to make the target audience associate the brand with the Squad Team, making them an iconic image for the casino. At Apatayana, we managed the entire process, from the creative concept to model casting and logistics, over the two-year campaign.

AIM

Position FUCAM as the leading hospital in the treatment of Breast Cancer.

CREATIVE CONCEPT

FUCAM received a hard blow from the federal government when they withdrew resource support from foundations. Derived from its poor implementation of Marketing plans, FUCAM’s original idea was to create a single video of the hospital showing facilities and everything like a traditional commercial and post it on networks hoping that it works.

HOW WE ACHIEVED THIS

Our creative idea was simple: Our SEO Production House created a study of the main searches related to breast cancer and based on that a series of 60 videos were created, with which we already knew that the audience was searching along with a call to action at the end of each video so that they click on the link in the video description and redirect them to the WhatsApp customer service chat and schedule a consultation appointment.

WHAT RESULTS DID WE ACHIEVED?

• Little by little the videos created began to appear in the search results of Google and YouTube and Fucam began to have brand presence with the audience and also a gradual and constant increase through the 60 videos.
• Each of the 60 videos that we created over time became mini sellers, each of the videos directed traffic to the WhatsApp chat, some worked better, others had less performance, but at the end of the day we had 60 videos that did nothing , they organically directed audiences to the WhatsApp chat and became customers, and since the content of the videos was “evergreen” they converted more every day and to this day they continue to generate queries.
• Support and recognition from Goverment as you can see on the link below:
• https://youtu.be/78qcmjKY1gA
• https://youtube.com/shorts/F2nFsSCiF6I?feature=share
• https://youtube.com/shorts/dPkU6VerkTM?feature=share
• Monetize the Channel

OBJECTIVE

To introduce the entire product portfolio of Moet & Hennessy to a high-level market segment and engage potential consumers with the brand’s offerings to generate greater acceptance that leads to increased market share.

CREATIVE CONCEPT

Create tasting experiences with the best certified sommeliers in Mexico at the main points of sale in the city and, at the same time, have future contact with potential customers by obtaining a database.

HOW WE ACHIEVED THIS

We organized an annual calendar of tastings in which a series of tastings were assigned to one of the products in the Moet & Hennessy portfolio each month at the main points of sale in the city, such as Palacio de Hierro, Citymarket, and Liverpool, with certified sommeliers.

Each month was dedicated to a product in the Moet & Hennessy portfolio, and using the point of sale’s database, customers were invited to the tasting to experience the history and savor the notes and flavors of the product being sampled. At the beginning of each tasting, attendees’ data was collected, which served as support for assessing the number of attendees and also for inviting them to future brand events.

In the following video, you can see some tasting rehearsals by sommeliers:

Link to the Video

WHAT RESULTS DID WE ACHIEVE?

• A successful tour of tastings where all the products in the Moet & Hennessy sales portfolio were introduced.
• Opened the consumer’s perspective to products they did not know and educated them about the quality of the products so they could form their own criteria when making a purchase. Particularly, we obtained a very positive response regarding Glenmorangie whisky compared to other single malt whiskies with ATL/BTL advertising investment and positioning in the consumer’s mind.
• Introduced Tequila Volcán as a new ultra-premium product from the brand and embedded it in the premium tequila market competition.
• Database of premium alcoholic beverage consumers.
• A better position on the store shelves due to the attention and service provided to the stores.

CHECK OUT THE RESULTS

Instagram Links:

Link 1

Link 2

Link 3

Link 4

Link 5

Link 6

Link 7

Link 8

Link 9

Link 10

Link 11

Link 12

Link 13

Link 14

Link 15

Link 16

Link 17

Link 18

Link 19

Link 20

Link 21

Link 22

Link 23

Link 24

Link 25

Link 26

Link 27

Link 28

Link 29

AIM:

Create the first aviation course in history for the theoretical part of the private pilot career, which will be an online course on the Maestrik course platform, and through the MAC Aviation school.

CREATIVE CONCEPT:

Design a complete theoretical course that is digital and tailored to the market interested in studying the career in their free time, while covering all subjects of the private pilot career.

RESULTS:

Excellent response and audience interaction with the course, enrollment expectations were exceeded, and it was added to the special courses category on Maestrik.

OBJECTIVE

Our client entrusted us with the task of crafting a creative strategy to host an event amid the pandemic that would indulge their IT director clientele. The goal was to entertain and keep Clearsale top of mind as the preferred cybersecurity company.

CREATIVE CONCEPT

We proposed a virtual tasting event with a mixology design, featuring cocktails named after Clearsale’s cybersecurity solutions and crafted to resonate with the spirit of Mexico’s Independence Day on September 15th.

HOW WE ACHIEVED THIS

We designed a wooden box containing a custom mixology kit. Partnering with Moet & Hennessy, we included a bottle of Moët and a bottle of Volcán Tequila (strategically positioned by Moët Hennessy for this segment) in each kit. Each kit was personally delivered to the homes of Clearsale’s clients—key IT and cybersecurity decision-makers—along with an invitation to join a private link for the tasting.

A professional sommelier hosted the MasterClass, guiding guests through the preparation of original cocktails using the ingredients provided in the box.

RESULTS

Achieved 100% attendance at the tasting, with guests even inviting colleagues from the industry, expanding Clearsale’s brand awareness.

Both Clearsale and its clients were pleased with the engagement and elevated experience of the tasting event.

OBJECTIVE

Our client required a video that would clearly demonstrate how their app functioned and the solution it provided for current contract challenges. The goal was to convey the app’s value concisely in a video presentation intended for a capital-raising round.

CREATIVE CONCEPT

We proposed a dynamic video with sharp, punchy edits, delivering a fresh, tech-driven aesthetic that highlighted the app’s functionality and the secure backend solution it offered.

RESULTS

The video left a strong impression on investors, and our client successfully hosted a full financing round at the BBVA Tower to secure additional capital, using our video as a key presentation piece.

CONTEXT:

Teacher Elba Esther Gordillo is one of the most controversial and powerful Mexican politicians in the history of Mexico. Teacher Elba Esther Gordillo was accused of embezzlement of public funds, organized crime, and money laundering amounting to 208 million dollars. In 2013, she was arrested and imprisoned, and was released in 2018. After her release in 2018, she gathered a group of experts to organize and found the new political party RSP.

OBJECTIVE:

Apatayana would be responsible for conducting a social listening study, accompanying all the founders’ team and entrepreneurs of the RSP political party throughout the national tour to consolidate as a political party, and managing and monitoring the image crises that could arise from the same image of Teacher Elba Esther Gordillo, its political leaders, betrayals, and conflicts inherent in the establishment of a political party that had behind it one of Mexico’s most overwhelming figures.

CREATIVE CONCEPT:

The campaign had the complexity that, aside from managing the image that Teacher Elba Esther Gordillo permeated about the political party, at the same time President Donald Trump faced the scandal of “Cambridge Analytica,” which precisely was what we did for the study and management of the political party through the social listening we carried out to determine what political proposals the political party should offer based exclusively on the aspirations of the target audience.

RESULTS:

The political party was successfully consolidated, image crises were managed, and betrayals within the party were overcome. Apatayana created a detailed documentary later on showing everything that was done for this political party, which you can now access in this case of success that we bring before your eyes

OBJETIVE

Capture a portion of the market from our competitor IAVE-TAG.

CREATIVE CONCEPT

Design a points system for future customers who acquire Televía and as they recharge their card, they earn points that they can later use to pay tolls.

HOW DID WE ACHIEVE THIS

We established BTL activation points within GOMART stores around the main gas stations with the highest traffic in Mexico City and the State of Mexico. With a team of host/sellers and promoters, we approached potential customers who were refueling or entering any GOMART branch and incentivized the sale of the TELEVIA card. We controlled the activation with our Trade Marketing platform (Video of the platform in this case) to make timely decisions and monitor the performance of the promoters’ team.

RESULTS

Brand positioning in the market.

TELEVIA card stock sold out in 70% of the stores and larger inventory was restocked in the next orders.

AIM

Position Capiland as a high-end boutique clinic and acquire patients.

CREATIVE CONCEPT

CAPILAND restructured its organization and started from scratch. The idea was to create a boutique clinic that focused on receiving few patients but leaving amazing hair transplant results, something like the tailor shops on Saville Row.

HOW WE ACHIEVED THIS?

Our creative idea was simple: Our SEO Production House created a study of the main searches related to Cabbelo Transplant in Mexico and based on that a series of approximately 200 videos was created, with which we already knew what the audience was looking for.

WHAT RESULTS DID WE ACHIEVED?

• Little by little the videos created began to appear in the search results of Google and YouTube and Capiland began to have brand presence with the audience and also a gradual and constant increase through the 200 videos.
• Each of the 200 videos we created over time became mini sellers, each of the videos drove traffic, some worked better, others had lower performance, but at the end of the day we had 200 videos that without doing anything, organically They directed audiences to the WhatsApp chat and became customers, and since the content of the videos was “evergreen” they converted more every day and to this day they continue to generate inquiries.