Rodrigo Goytortua

Is a Mexican actor and model who, over the years, has earned the trust of Mexico’s and international brands through his work. This trust gradually extended to his new project: the advertising agency Apatayana. Rodrigo Goytortua holds a degree in international trade, a career he was able to pursue thanks to his work as a model while studying. His modeling career unexpectedly blossomed internationally, leading to one of the most beautiful experiences of his life: modeling in other countries and immersing himself in new cultures and people that enriched his life philosophy.

With over 15 years of experience in modeling, Rodrigo gained firsthand insight into the planning and execution of niche to global advertising campaigns, both on set and behind the scenes. This wealth of experience accumulated as he continued modeling, eventually leading to the gradual establishment of his own agency, Apatayana. The vision was clear: a boutique agency that would work for select clients with meticulous attention to detail and results.

Today, Apatayana Marketing Agency is a reality, born over 10 years ago and forged with immense passion, dedication, discipline, and learning from both good and bad experiences. The commitment of Apatayana starts with its founder, Rodrigo Goytortua, who approaches all campaigns entrusted to him by his clients as if they were his own projects, with the same care and love he feels for life. Because for Rodrigo, this agency is not just a job; it’s simply a way to enjoy life.