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Kim Crawford is a distinguished wine brand from New Zealand, celebrated for its exceptional quality, particularly its Sauvignon Blanc. At the Miss Universe 2023 event, which hosted 500 guests, all the wine served was exclusively from Kim Crawford. This prestigious sponsorship played a significant role in cementing the brand’s presence in the minds of consumers, highlighting its association with luxury and sophistication. The event left a lasting impression, positioning Kim Crawford as a symbol of elegance and celebration.

Robert Mondavi is a prestigious wine brand from California, renowned for its commitment to excellence in viticulture and winemaking. At the Miss Universe 2023 event, which hosted 500 guests, a collector’s box of exclusive Robert Mondavi wines was showcased and auctioned. The proceeds from this auction were dedicated to a charitable foundation. This exclusive presentation was pivotal in reinforcing the brand’s presence in the minds of consumers, highlighting its association with luxury and sophistication. The event left a lasting impression, positioning Robert Mondavi as a symbol of elegance and celebration.

OBJECTIVE

To interest customers in the new Chanel fragrances and transport them to iconic locations connected to Mademoiselle CHANEL, thereby awakening their curiosity and appreciation for the scents.

CREATIVE CONCEPT

LES EAUX DE CHANEL represents the most important destinations in Mademoiselle CHANEL’s life. These fragrances, including Paris-Deauville, Paris-Venise, Paris-Biarritz, and Paris-Riviera, are inspired by these places. DANS LES CHAMPS DE CHANEL was a small animation in four selected sales points, transforming the store into a flower garden. This highlighted CHANEL’s craftsmanship in all their products.

HOW WE ACHIEVED THIS

We created a pop-up store concept in targeted retail locations, and our team of sales representatives invited customers to experience these fragrances. Postcards featuring iconic locations were offered, allowing customers to send a personalized handwritten letter to a loved one, accompanied by a watercolor painting of one of the iconic locations.

RESULTS

• Sales exceeded objectives by 16%.
• Segment-specific database created.
• Increased visibility for new fragrance launches at the point of sale.
• Positive emotional connection between friends and family through personal letters.

Observation of Results

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OBJECTIVE

To introduce Casa Madero’s new wine to the public.

CREATIVE CONCEPT

For the wine launch, we supported the event by creating a romantic and exclusive ambiance where people would feel comfortable enjoying Casa Madero’s new wine, paired with gourmet catering.

HOW DID WE ACHIEVE THIS?

The launch venue was the Four Seasons Hotel in Mexico City. We invited figures from the gourmet world, oenologists, influencers, and individuals from the target market who are wine enthusiasts.

We held a press conference with specialized media, effectively positioning Casa Madero’s new wine as a trending topic in the gourmet and oenology circles. This led to engagement with a highly segmented target audience and frequent consumers of high-end wines.

WHAT RESULTS DID WE OBTAIN?

Following the event, there was a rapid and incremental distribution of the wine in leading retail chains, along with a positive brand positioning within the demanding AAA consumer segment of high-end wines.

SEE THE RESULTS

Links:

Forbes – Casa Madero launches a new label 1597 Selección de Barricas

BleuBlanc – Casa Madero 1597: The Terroir of Valle de Parras in an exceptional wine

Food and Travel – Discover the new 1597 from Casa Madero

Vanguardia – The jewel from Casa Madero is ready

OBJECTIVE

To position Tequila Volcán as a Top of Mind choice for consumers when thinking about an ultra-Premium tequila and encourage its purchase.

CREATIVE CONCEPT

Due to the national holidays, in September, we created the “Month of Tequila” and started a tour of activations within high-end consumption centers to promote tequila by offering tastings to customers with the phrase “September is the patriotic month, and tequila is from Mexico,” a phrase that invited and almost compelled consumers to at least try it and get to know it.

HOW WE ACHIEVED THIS

We provided training to the hostesses and supervisors who would activate the campaign, covering key selling points and objection handling. The training was filmed for reference at any time.

Training:

Link to Training

After the training, we activated the sales points in each of the consumption centers, focusing on Mexico City only and activating throughout the month to secure the best locations and have a brand presence in the most important tequila month.

WHAT RESULTS DID WE ACHIEVE?

• A measurable increase in sales with restaurant receipts at the point of sale and brand positioning in the consumer’s mind.

CHECK OUT THE RESULTS

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AIM

Position Fundación Grupo México as the leading foundation in Mexico for social programs. Make known through videos the work carried out by the foundation in all its areas, in the area of ​​the health train (healthcare), the area of ​​educational programs, the reforestation programs throughout Mexico and the Carrera Cinemex division.

CREATIVE CONCEPT

Without a doubt, Grupo México Foundation is one of our oldest clients and for whom we feel a very special affection, in addition, it has large areas in which we could plant ideas. We participate creatively with the visual concept of the videos and subsequently with unique strategies that only Apatayana offers SEO-Videos.

HOW WE ACHIEVED THIS

Over 8 years we have created for Fundación Grupo México, more than 200 videos, photographic campaigns, a multi-award winning book at the Gourmand World Cookbook Awards 2022 in the Bilingual Series category “Amaranth, the joy of Mexico”. Likewise, the video for the book awarded with the Unique Title at the Gourmand World Cookbook Awards 2020.

Links:

https://www.eluniversal.com.mx/menu/estos-son-los-libros-mexicanos-reconocidos-en-los-gourmamand-awards/

https://www.fundaciongrupomexico.org/programas/Paginas/Educaci%C3%B3nyCultura.aspx

The idea was to create videos that exemplify the different activities and disseminate them on networks but also with the media. Subsequently, SEO content was created, with our SEO_Content strategy to offer valuable informative content based on an SEO study of what we already knew the audience was looking for.

WHAT RESULTS DID WE ACHIEVED

*Great content of value for the platform
*Make known the different social tasks carried out by Fundación Grupo México within the national territory.
*Dissemination of health train services.
*Sports gear in cinemex race
*Multi-award winning book at the Gourmand World Cookbook Awards 2022 in the Bilingual Series category “Amaranth, the joy of Mexico”
*The video for the book awarded the Unique Title at the Gourmand World Cookbook Awards 2020.
*Attention and support for the victims of the earthquake in Juchitán, Oaxaca, through our Documentary.
*Monetize the YouTube channel
*Improvement of Grupo México’s Public Image, especially in relation to the Environment.

SEE THE RESULTS

Talking about a single result of Grupo México would be impossible, for that reason we leave you a playlist on our YouTube channel so you can appreciate some of our work.

https://studio.youtube.com/playlist/PLnvgYD0JnkqhMXL5CLY7WgE2l8-AuAHUP/videos

POWER IDEA:

COCA COLA, through its bottler Arca-Continental, needed to carry out its most important launch of the year: the “Universal Bottle” #TogetherForSomethingBetter

Through a live virtual event, streamed nationwide with a green screen, the launch and virtues of their new bottle were communicated.

RESULTS:

• The launch was a complete success, without any setbacks, informing all executives and operators nationwide about the importance of the launch. • The news was picked up by the media and communicated.

POWER IDEA:

For Riot Games, we developed a creative idea to relaunch its famous game: League of Legends derived from complications in the acceptance of new generations of gamers compared to other games.

For the LPP (League of Legends Partners Program) we recruit the biggest gamer influencers in the industry from each country in Latin America and fly them to Mexico so they can live the LPP experience and be able to connect with new audiences.

RESULTS:

•The documentary appeared in relevant news on Google News.
•First page of suggested videos on YouTube
•% increase (confidential) in game downloads
•Awareness on the brand’s official channel and parallel channels of industry influencers.

The Cinemex Race 2024 aims not only to promote sports and introduce new films from the studios but also to support foundations by making a donation to help them continue their cause. For Grupo Cinemex and Fundación Grupo México, we produced a series of videos and photos that communicated how Grupo Cinemex and Fundación Grupo México, through Conciencia Cinemex, supported the cause of Fundación Vida Independiente with a generous donation.

For Caliente Casinos, a prominent name in the gaming and entertainment industry, we conceptualized the idea of creating a “Squad Team,” a group of models who would represent the brand. This Squad Team would serve as the face of Caliente Casinos, acting as hosts at sporting events, participating in photo shoots, videos, and engaging customers through runway shows, bikini contests, and raffles. The goal was to make the target audience associate the brand with the Squad Team, making them an iconic image for the casino. At Apatayana, we managed the entire process, from the creative concept to model casting and logistics, over the two-year campaign.

AIM

Position FUCAM as the leading hospital in the treatment of Breast Cancer.

CREATIVE CONCEPT

FUCAM received a hard blow from the federal government when they withdrew resource support from foundations. Derived from its poor implementation of Marketing plans, FUCAM’s original idea was to create a single video of the hospital showing facilities and everything like a traditional commercial and post it on networks hoping that it works.

HOW WE ACHIEVED THIS

Our creative idea was simple: Our SEO Production House created a study of the main searches related to breast cancer and based on that a series of 60 videos were created, with which we already knew that the audience was searching along with a call to action at the end of each video so that they click on the link in the video description and redirect them to the WhatsApp customer service chat and schedule a consultation appointment.

WHAT RESULTS DID WE ACHIEVED?

• Little by little the videos created began to appear in the search results of Google and YouTube and Fucam began to have brand presence with the audience and also a gradual and constant increase through the 60 videos.
• Each of the 60 videos that we created over time became mini sellers, each of the videos directed traffic to the WhatsApp chat, some worked better, others had less performance, but at the end of the day we had 60 videos that did nothing , they organically directed audiences to the WhatsApp chat and became customers, and since the content of the videos was “evergreen” they converted more every day and to this day they continue to generate queries.
• Support and recognition from Goverment as you can see on the link below:
• https://youtu.be/78qcmjKY1gA
• https://youtube.com/shorts/F2nFsSCiF6I?feature=share
• https://youtube.com/shorts/dPkU6VerkTM?feature=share
• Monetize the Channel

OBJECTIVE

To introduce the entire product portfolio of Moet & Hennessy to a high-level market segment and engage potential consumers with the brand’s offerings to generate greater acceptance that leads to increased market share.

CREATIVE CONCEPT

Create tasting experiences with the best certified sommeliers in Mexico at the main points of sale in the city and, at the same time, have future contact with potential customers by obtaining a database.

HOW WE ACHIEVED THIS

We organized an annual calendar of tastings in which a series of tastings were assigned to one of the products in the Moet & Hennessy portfolio each month at the main points of sale in the city, such as Palacio de Hierro, Citymarket, and Liverpool, with certified sommeliers.

Each month was dedicated to a product in the Moet & Hennessy portfolio, and using the point of sale’s database, customers were invited to the tasting to experience the history and savor the notes and flavors of the product being sampled. At the beginning of each tasting, attendees’ data was collected, which served as support for assessing the number of attendees and also for inviting them to future brand events.

In the following video, you can see some tasting rehearsals by sommeliers:

Link to the Video

WHAT RESULTS DID WE ACHIEVE?

• A successful tour of tastings where all the products in the Moet & Hennessy sales portfolio were introduced.
• Opened the consumer’s perspective to products they did not know and educated them about the quality of the products so they could form their own criteria when making a purchase. Particularly, we obtained a very positive response regarding Glenmorangie whisky compared to other single malt whiskies with ATL/BTL advertising investment and positioning in the consumer’s mind.
• Introduced Tequila Volcán as a new ultra-premium product from the brand and embedded it in the premium tequila market competition.
• Database of premium alcoholic beverage consumers.
• A better position on the store shelves due to the attention and service provided to the stores.

CHECK OUT THE RESULTS

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AIM:

Create the first aviation course in history for the theoretical part of the private pilot career, which will be an online course on the Maestrik course platform, and through the MAC Aviation school.

CREATIVE CONCEPT:

Design a complete theoretical course that is digital and tailored to the market interested in studying the career in their free time, while covering all subjects of the private pilot career.

RESULTS:

Excellent response and audience interaction with the course, enrollment expectations were exceeded, and it was added to the special courses category on Maestrik.

OBJECTIVE

Our client entrusted us with the task of crafting a creative strategy to host an event amid the pandemic that would indulge their IT director clientele. The goal was to entertain and keep Clearsale top of mind as the preferred cybersecurity company.

CREATIVE CONCEPT

We proposed a virtual tasting event with a mixology design, featuring cocktails named after Clearsale’s cybersecurity solutions and crafted to resonate with the spirit of Mexico’s Independence Day on September 15th.

HOW WE ACHIEVED THIS

We designed a wooden box containing a custom mixology kit. Partnering with Moet & Hennessy, we included a bottle of Moët and a bottle of Volcán Tequila (strategically positioned by Moët Hennessy for this segment) in each kit. Each kit was personally delivered to the homes of Clearsale’s clients—key IT and cybersecurity decision-makers—along with an invitation to join a private link for the tasting.

A professional sommelier hosted the MasterClass, guiding guests through the preparation of original cocktails using the ingredients provided in the box.

RESULTS

Achieved 100% attendance at the tasting, with guests even inviting colleagues from the industry, expanding Clearsale’s brand awareness.

Both Clearsale and its clients were pleased with the engagement and elevated experience of the tasting event.

OBJECTIVE

Our client required a video that would clearly demonstrate how their app functioned and the solution it provided for current contract challenges. The goal was to convey the app’s value concisely in a video presentation intended for a capital-raising round.

CREATIVE CONCEPT

We proposed a dynamic video with sharp, punchy edits, delivering a fresh, tech-driven aesthetic that highlighted the app’s functionality and the secure backend solution it offered.

RESULTS

The video left a strong impression on investors, and our client successfully hosted a full financing round at the BBVA Tower to secure additional capital, using our video as a key presentation piece.

CONTEXT:

Teacher Elba Esther Gordillo is one of the most controversial and powerful Mexican politicians in the history of Mexico. Teacher Elba Esther Gordillo was accused of embezzlement of public funds, organized crime, and money laundering amounting to 208 million dollars. In 2013, she was arrested and imprisoned, and was released in 2018. After her release in 2018, she gathered a group of experts to organize and found the new political party RSP.

OBJECTIVE:

Apatayana would be responsible for conducting a social listening study, accompanying all the founders’ team and entrepreneurs of the RSP political party throughout the national tour to consolidate as a political party, and managing and monitoring the image crises that could arise from the same image of Teacher Elba Esther Gordillo, its political leaders, betrayals, and conflicts inherent in the establishment of a political party that had behind it one of Mexico’s most overwhelming figures.

CREATIVE CONCEPT:

The campaign had the complexity that, aside from managing the image that Teacher Elba Esther Gordillo permeated about the political party, at the same time President Donald Trump faced the scandal of “Cambridge Analytica,” which precisely was what we did for the study and management of the political party through the social listening we carried out to determine what political proposals the political party should offer based exclusively on the aspirations of the target audience.

RESULTS:

The political party was successfully consolidated, image crises were managed, and betrayals within the party were overcome. Apatayana created a detailed documentary later on showing everything that was done for this political party, which you can now access in this case of success that we bring before your eyes

OBJETIVE

Capture a portion of the market from our competitor IAVE-TAG.

CREATIVE CONCEPT

Design a points system for future customers who acquire Televía and as they recharge their card, they earn points that they can later use to pay tolls.

HOW DID WE ACHIEVE THIS

We established BTL activation points within GOMART stores around the main gas stations with the highest traffic in Mexico City and the State of Mexico. With a team of host/sellers and promoters, we approached potential customers who were refueling or entering any GOMART branch and incentivized the sale of the TELEVIA card. We controlled the activation with our Trade Marketing platform (Video of the platform in this case) to make timely decisions and monitor the performance of the promoters’ team.

RESULTS

Brand positioning in the market.

TELEVIA card stock sold out in 70% of the stores and larger inventory was restocked in the next orders.

AIM

Position Capiland as a high-end boutique clinic and acquire patients.

CREATIVE CONCEPT

CAPILAND restructured its organization and started from scratch. The idea was to create a boutique clinic that focused on receiving few patients but leaving amazing hair transplant results, something like the tailor shops on Saville Row.

HOW WE ACHIEVED THIS?

Our creative idea was simple: Our SEO Production House created a study of the main searches related to Cabbelo Transplant in Mexico and based on that a series of approximately 200 videos was created, with which we already knew what the audience was looking for.

WHAT RESULTS DID WE ACHIEVED?

• Little by little the videos created began to appear in the search results of Google and YouTube and Capiland began to have brand presence with the audience and also a gradual and constant increase through the 200 videos.
• Each of the 200 videos we created over time became mini sellers, each of the videos drove traffic, some worked better, others had lower performance, but at the end of the day we had 200 videos that without doing anything, organically They directed audiences to the WhatsApp chat and became customers, and since the content of the videos was “evergreen” they converted more every day and to this day they continue to generate inquiries.